Women's clothing

Vancouver, BC. December 19 2003--Split Reason Clothing Inc. announced today the launch of its new website at www.SplitReason.com. Featuring product designs based on a variety of modern concepts, SplitReason is one of the first clothing companies to cater to the largely untapped market of technology workers and enthusiasts. In time for the holiday season, the custom-built shopping site offers users access to gaming, technology, and “geek” apparel.

“We believe that there is a massive market being ignored by major brands, a market that represents a substantial merchandising and retailing opportunity. The technology industry has grown leaps and bounds over the past few decades and today there are millions of people working in the hi-tech industry and millions more that are enthusiastic gamers and technology buffs. This passion for technology is driving a natural extension into the apparel market, and Split Reason Clothing Inc is taking a front seat”, said Sebastian Arciszewski one of the founding partners of Split Reason Clothing Inc.

SplitReason.com is a destination for the 18-24 demographic offering a variety of technology themed apparel as well as some additional generic clothing that would appeal to our target demographic. Starting out of a second-bedroom, the two founding partners of SplitReason met the goal of launching a fully functional e-commerce website on a shoe-string budget. “I don’t really know how we did it, but we managed to get a fully functional e-commerce website up and running that accepts Visa, Master Card and Paypal. The site is extremely competitive in terms of the online shopping experience, and it literally cost us peanuts. In fact, our entire business was set up, (including initial inventory) for under ten thousand dollars Canadian. I guess that’s what you get when you unleash two ambitious Project Managers on a business of their own,” said Brian Penner co-founder of Split Reason Clothing Inc.

With incentives such as free shipping on orders over $50, Split Reason is hoping for a good start throughout the holiday season. “We’ve been around the ‘Internet block’ a few times now,” said Sebastian Arciszewski. “We understand the monumental marketing and promotional effort required to drive the qualified traffic you need to generate any substantial sales. In the few weeks that we’ve been online, we’ve seen some excellent results and are getting nothing but positive feedback from our strategic partners, suppliers, and most important of all our customers.”

SplitReason.com will continue to expand its product line-up throughout 2004 as well as drive revenue through added sales channels such as its forthcoming affiliate program.
”We’re looking at 2004 as our first real year since we haven’t had the opportunity to promote our site enough to reap the real benefits of the usual frenzied holiday shopping season. Our affiliate program will be an exciting opportunity for webmasters, particularly those with high-traffic sites. With banner rates at a fraction of what they used to be, our affiliate program will offer some real revenues to cash-strapped entrepreneurs running popular websites”.

About Split Reason Clothing
Every morning millions of computer professionals, gamers, and technology enthusiasts wake up and have to get dressed. Why not dress in style? Split Reason Clothing caters to these professions and passions with a focused line of high-quality apparel and accessories.

For more information about Split Reason Clothing contact:

Split Reason Clothing Inc.
110-910 West 8th Ave.
Vancouver, BC
Canada
info@splitreason.com
http://www.splitreason.com




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