Women's clothing

San Francisco, CA August 12, 2004 -- SayWear LLC, today announced the immediate opening of SayWear.com, the first online T-shirt sayings registry and e-commerce site. SayWear.com enables consumers to register their unique saying and own the one-of-a-kind T-shirt bearing that saying.

In a related announcement, SayWear announced the first-annual SayWear.com Celebrity Sayings Auction benefiting the National Center on Adult Literacy (NCAL).

SayWear.com provides a unique and simple method that enables consumers to declare their individuality while expressing their creativity.

To create a SayWear T-shirt, individuals simply check their saying against a database of previously created T-shirt sayings. If the word, name or phrase is unique, they are allowed to buy the T-shirt bearing that inscription. Each order comes with a “A SayWear Original” T-shirt and proof of registration. Registered sayings are immediately locked from subsequent purchases.

“The T-shirt saying has become the modern day form of democratic and entrepreneurial expression,” said Shawn Hopwood, creator of SayWear.com. “The pithy T-shirt statement captures so much about us and the world we live in. Today, SayWear.com enables this on an individualistic level - mass-uniqueness in a mass-market world.”

The T-shirt first hit American culture in the 1955 film, "Rebel Without A Cause” starring James Dean. It didn’t take long before entrepreneurial interest leveraged John Pilsworth’s 1914 silk-screening invention to launch what is now a symbol of contemporary America; the T-shirt saying.

Today, the chests and backs of billions of people serve as walking billboards for just about every brand and some of the funniest, wittiest, and meanest statements ever penned. With SayWear.com, anyone can coin his or her own saying.

“SayWear’s idea is simple and ingenious. It neatly puts a printing press into the hands of everyday thinkers,” said Dov Charney, co-founder and senior partner of American Apparel. “We love seeing such innovation in our marketplace.”

The SayWear.com Registration and Shirt
SayWear.com uniquely combines an online registration, e-commerce and a just-in-time manufacturing system to create one-of-a-kind SayWear shirts. Each SayWear shirt costs $29.95US and includes one stylish, black shirt bearing the customer’s inscription and a Certificate-of-Ownership card stating the purchaser’s name and registration date.

SayWear shirts are made from a stretchy Baby Rib cotton tee manufactured in a sweat-shop free environment by American Apparel™. All original shirts bear the “A SayWear Original™” logo marking the shirts authenticity.

Annual SayWear.com Celebrity Sayings Auction
Each year, SayWear.com will hold a national auction featuring autographed SayWear T-shirt sayings from prominent individuals in today’s political, media, entertainment, sports and corporate world. The SayWear Celebrity Sayings Auction is designed to raise proceeds and awareness for the fight against illiteracy in America.

The first SayWear.com auction will host on eBay starting August 16th, 2004. Proceeds will benefit the National Center on Adult Literacy (NCAL), an internationally recognized leader in promoting literacy in the US and abroad (see http://www.literacy.org).

For participation information please call: 888.229.0136 or send an email to info@saywear.com

About SayWear.com
SayWear.com is the first online T-shirt sayings registration and e-commerce site. SayWear.com enables individuals to create, register and own a one-of-a-kind T-shirt bearing their own unique saying.

For the entrepreneurially-minded buyer, a forthcoming online marketplace feature will enable customers to earn money each time a SayWear item is sold bearing their saying. SayWear.com can be reached toll free at 888-229-0136 and on the web at http://www.saywear.com.

Customers without Internet access can request a SayWear.com registration form by sending a stamped, self-addressed envelope to:

SayWear.com
701 Minnesota St.
Suite 222
San Francisco, CA 94107





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